The Global Campus: Examining the Initiative From the Perspective of Diffusion Theory

Johnson, K. (2010). The Global Campus: Examining the Initiative From the perspective of Diffusion Theory. Distance Learning, 7(1), 49-54.

dlAccording to Rogers (2003), diffusion is the process by which (1) an innovation (2) is communicated through certain channels (3) over time (4) among the members of a social system (emphasis added, p. 5). The University of Illinois, like many institutions of higher education, shares operational power among tenure-track faculty, governing boards, and advising committees. … the successful creation of a separate virtual campus would have required full autonomy and administrative control or the overall support of the faulty senates and chancellors at all three campuses.